Ruger reports significant drop in sales

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Elkins45 said:
Only slightly on topic, but with every passing year I become more perplexed why Remington or some competitor hasn’t resurrected the 7615 carbine for the ban state market. Especially for CA where an AR can’t have a detachable magazine.
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2nd amendment Foundation is Working in it! stay tune, We are all rooting for California
 
No one that I noticed mentioned that it was the Ruger Precision Rifle a few years ago that really gave Ruger a huge revenue and market share boost. I don't know how many folks are still buying the RPR; I've seen a couple of custom shop models that only enhance the rifle a tiny bit. I think they would be well advised to introduce a higher tier competition rifle, as I think there is still a growing market for $2000-2500 long range competition rifles, though the market is pretty saturated as is. I don't know if they would compare favorably to other offerings in the same price range.

I think Ruger was smart to acquire the Marlin brand and expect them to be able to capitalize on the resurgence of interest in lever actions.

I don't know enough about their handguns to draw any conclusions. I personally never bought one because they look cheap compared to their competition; same goes for the Ruger Precision Rifle.
 
Mark_Mark said:
one thing for sure, We are a well armed nation thanks to robots and plastic.
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Me being an old fudd.....I wonder if that
W.E.G. said:
I wouldn't hold my breath waiting for expanded availability of models and configurations that are already unavailable.

We are in an ECONOMIC DEPRESSION. The reason people aren't buying more guns is because many can't even afford basics to sustain life. Raise your hand if you've gotten a meaningful raise lately. If you are self-employed, raise your hand if your roster of paying customers has grown recently - or even held steady. Now raise your hand if all your bills have gone up substantially lately. I can't afford to buy any new guns now, and I don't see that changing any time in the near-term - no matter what the outcome of the upcoming elections.

Expect lay-offs at all levels of US manufacturing, especially at facilities producing goods that are non-necessities. Drop in demand does not mean there will be increased production, let alone increase in new or previously-scarce models. That's not how economics works. Hate to be the bearer of bad news to Mr. Big Paycheck, but that Ruger #1 in 6.5 Swede with the schnabel forearm he's been waiting for just isn't going to get made. That gun is a NON-NECESSITY.

The gun manufacturers will continue to produce only enough supply of mid-priced popular guns to keep - hopefully - in the black. Tooling and running Q/C for fancy stuff that doesn't sell won't keep the lights on.

Same goes for ammo. Price will come down some because demand is dropping sharply. Again, who can pay 50 cents and up for one bang when they can't afford to fill their gas tank? I'm still burning my fair share of ammo - for now. But that's only because most of my ammo is handloaded, and therefore largely un-saleable in the secon-hand market. I might as well enjoy it while it lasts. Ammo manufacturers still have to pay for input costs. Price of ammo will go no lower than the point at which the manufacturers can cover inputs and still eek out a little bit of profit.

If you can afford to spend money on non-necessities, your best bargain today will be in the form of guns and ammo being sacrificed by by people who are struggling to buy basics.
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I agree, it is all by design, this is just what "they" want. You to rely on .gov for everything. From what I have read we are very close to having 34 states red. Then they can call a convention of states, and that has some quite worried. Personally I don't think much will come of it, but it would be nice to see them affirm the 2A at least, term limits to all elected officials, and limits on appointed positions would be icing on the cake.
 
Elkins45 said:
Only slightly on topic, but with every passing year I become more perplexed why Remington or some competitor hasn’t resurrected the 7615 carbine for the ban state market. Especially for CA where an AR can’t have a detachable magazine.
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I know beauty is in the eye....but, woof dog ugly.

Good point, there is a clip I have found that talks about that, he says you only ban these because of how they look, showed a model 60, and said it held more then some of the ones they want to ban....it is stupid.
 
citizenconn said:
I think Ruger was smart to acquire the Marlin brand and expect them to be able to capitalize on the resurgence of interest in lever actions.
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Absolutely! The lever gun market has been red hot for at least five years now. Due to the mostly unwarranted disdain for Remlins there was a void that has just been waiting to be filled.

I think as long as Ruger-made Marlins maintain a good reputation, Ruger will sell their lever guns like hotcakes.
 
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Scout21 said:
Absolutely! The lever gun market has been red hot for at least five years now. Due to the mostly unwarranted disdain for Remlins there was a void that has just been waiting to be filled.

I think as long as Ruger-made Marlins maintain a good reputation, Ruger will sell their lever guns like hotcakes.
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I’ll buy one! or two! or three! love Ruger
 
hso said:
Sales dropped from $200 million to $140 million the same time last year.

https://www.sec.gov/Archives/edgar/data/95029/000117494722000914/ex99-1.htm
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Honesty, I was a Ruger fan 2 years ago. I own several. What changed? Think a lot of their new production products such as semi auto handguns has gone downhill. My Mark IV has issues and isn’t worth the money. I had a new LCP I that was a jammomatic piece of trash. When I pick up the EC9 type handguns, feel like very budget cheap guns. I still think Ruger revolvers besides Wranglers are quality. Maybe some rifles.
 
Seen new SP 101's in stock for sale last week in an ad from Turners Outdoorsman for $719. Actually two whole pages of Ruger arms for sale. Fall flyer
 
Ruger always has to be careful as a brand because their fans know they are getting a bargain, but that its not a bargain if the gun isn't reasonably well-made. Ruger has generally done well because their guns are a good value for the money. So if they go up in price too fast without increasing perceived quality and features, or if they drop in perceived quality at any price, then Ruger has let their best customers down and they'll stop buying that second or third gun from Ruger. Lots of Ruger customers are loyal to the brand...

I dunno about the kluge of new buyers in the past two years; I suspect most of them bought on price point only, with a heavy emphasis on sub-compact and compact 9mm's.

My local range/gun store has a full display case now -- from moderately priced guns ($500-$600) on up to expensive guns. They do not sell the less expensive product lines at all. I think sales have sloughed off; probably something we can attribute to a sense that the 2A is safe for the moment. At the same time, the co-related factor of ammo prices has seen a general slow decline in costs, but is still well above pre-pandemic prices. I'm seeing lowest prices for 9mm FMJ at 31 or 32 cents a round when bought in quantities of 1000.

We'll see if how much guns figure in as an active political issue in the upcoming election. That could drive up sales and prices.
 
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