I have come to the conclusion that S&W is trying to take over the the world Some of the deals even at the LGS (Never mind the Big Online) is just insane. Recent deal seen at small LGS. Local Soldier Home on Leave. Shield M1.0 9mm Sale Price $275 Dealer Military Discount - $27.50 S&W Military Rebate -$40 Final Price $207.50 (I've seen even better deals online). I know that's a 1.0 but it's still ridiculous for a pistol so popular S&W sold 2 Million of before the 2.0 even came out. S&W doesn't want to compete. They want to dominate!