I completely agree that the 2A says nothing about hunting, in fact it has little to do with hunting, even though a lot of people like to talk about it that way. You can't see the AK very well in the image, for one. I think it needs to be in your face a little more. It's a good concept, but try to think about it from the angle of a person who thinks our hobby of shooting milsurp rifles is lame. I don't hunt, but most of my inlaws do, and they think my AR and AK collection is stupid, as is my Mossberg 500 with the 18.5" barrel, since they aren't hunting rifles.