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"Tactical" as a marketing term

Discussion in 'General Gun Discussions' started by natedog, Jun 3, 2004.

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  1. natedog

    natedog Member

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    When did the word "tactical" begin to be used as a marketing term? I got itno the gun scene about 3 years ago, so I'm not sure on the history of the term.

    Were there any similar marketing phrases that came before "tactical"?
     
  2. Sleeping Dog

    Sleeping Dog Member

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    Way, way before "tactical", the word "streamlined" was used to describe things (maybe 50-70 years ago). It sort of made sense with cars and trains, you could almost envision the air flow over the curved and slanted surfaces. But radios and toasters and kitchen mixers were also "streamlined" in appearance. You'd think that stationary household objects were subjected to wind tunnel tests.

    Now, if an item was sleek and curved and slanted AND was covered in black nylon, then it would be "streamlined" AND "tactical". I'll buy one.
     
  3. Preacherman

    Preacherman Member

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    Sir, to which lady are you referring?

    :neener: :p :D
     
  4. Chipperman

    Chipperman Member

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    How about
    "Aerodynamic"
    "Space Age"
    "Futuristic"

    As long as there has been marketing, there have been catch phrases.
     
  5. RED-DOG 40

    RED-DOG 40 Member

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    quote:

    ."When did the word "tactical" begin to be used"

    ....Probably when our man "Skunkabilly" was born....

    :rolleyes: ....:neener:
     
  6. Standing Wolf

    Standing Wolf Member in memoriam

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    The single most powerful marketing term is "free."
     
  7. Waitone

    Waitone Member

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    I don't buy anything marketed with the term "tactical."

    Same for "extreme."

    Lazy marketing. Betrays a herd mentality.
     
  8. natedog

    natedog Member

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    What about marketing terms within the gun industry?

    I'd agree with the "Extreme" remark...but I would make an exception for the XD.
     
  9. Brigrat

    Brigrat Member

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    I agree, I don't purchase things labled tactical. The company I work for on the other hand has purchased so much "Tactical" gear for me, I don't know what to do with it all!!!! Oh boy!
     
  10. treeprof

    treeprof Member

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    Wilson Combat must surely be the most prolific abuser of the word "tactical". All of their AR's are "tactical", as are a handful of their pistols. Their 1911 light rail is "tactical". So are some of their safeties, mag releases, and sights. Along with some "tactical" videos, holsters and even a "tactical" mag/light pouch. And the "tactical" AR muzzle brake. Plus the "tactical" rifle case. Oh yeah, the "tactical" AR mag pouch. Finally, the entire line of "tactical" knives. Some of the non-tactical 1911 parts are "bullet proof", and that can't be a bad thing. The "bullet proof" firing pin seems like a good idea, for example.
     
  11. natedog

    natedog Member

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    Do you work for Brigat & Thomas, the company that makes suppressors?
     
  12. Brigrat

    Brigrat Member

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    No, it is Brigrat, in reference to my time working in the Brig when I was a Marine. I work for a Utility Company at a Nuclear Power Plant, as the Security Operations Supervisor. We get all sorts of cool gear!
     
  13. natedog

    natedog Member

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    Sweet. What kind of arms do you use (if you don't mind me asking)?
     
  14. PromptCritical

    PromptCritical Member

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    Where can I get a "streamlined" "tactical" "combat" toaster? I may need it in TEOTWAWKI SHTF breakfast scenario.
     
  15. BerettaNut92

    BerettaNut92 Member

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    For computers it used to be 'cyber' and 'virtual' :barf:
     
  16. entropy

    entropy Member

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    So an übertactical, streamlined, hi-speed, low-drag carbon fiber virtual cyberextreme widget would really turn your crank, eh, Skunk?:neener:
     
  17. Sleeping Dog

    Sleeping Dog Member

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    I support both the second amendment, and the fifth:

    I decline to answer that question on the grounds that I could be in a whole lot of "EXTREME" hot water.:D

    Regards.
     
  18. BerettaNut92

    BerettaNut92 Member

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    Entropy, lol!

    You forgot low carb :evil:
     
  19. GunnySkox

    GunnySkox Member

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    Skunky, I thought you liked a lot of carbs in your tactical diet. Mmmm, carbon fiber...

    ~Slam_Fire
    It's funny, honest, just read it a couple more times!
     
  20. BerettaNut92

    BerettaNut92 Member

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    I'm high carb, high protein, high MSG, high everything except exercise :evil:
     
  21. birdv

    birdv Member

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    I don't group firearms as tactical and non-tactical firearms. I just think in terms of sporting firearms and combat weapons.

    What makes sporting vs combat is its common or orginal use.
     
  22. CrudeGT

    CrudeGT Member

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    So, are you guys against the 5.11 Tactical gear? I like their stuff, regardless of their marketing ploys.
     
  23. TarpleyG

    TarpleyG Member

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    You all need to read the article about this in the latest American Handgunner. Funny stuff.

    Greg
     
  24. Burt Blade

    Burt Blade Member

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    "Tactical" as used in marketing:
    Originally ordinary items painted, dyed, labeled, machined, or otherwize altered to look "bad" and cost more. (IE Black-painted 8" survival knife with saw on back, or 8 pound black rifle with 9 pounds of battery-operated black gadgets and 10 pounds of loaded hi-cap magazines in a black mag-bag. )

    Tactical on the street:
    Ordinary, often totally inappropraite, items you just happen to have when the goblins attack, used to save your ass. (IE well-worn 3" utility lockblade pocketknife owed since childhood, or beat-up old J-frame .38 in pocket and five spare rounds loose in the other pocket with your keys.)
     
  25. Mil Novecientos Once

    Mil Novecientos Once Member

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    "Tactical"

    The word "tactical" appears 192 times on the latest Wilson Combat cataloge. The 1911 world is saturated with marketing crap like that.
     
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