MinnMooney you ask a number of questions, let me attempt to answer some of them.
Why oh why would any company in their right mind develope something so cool but then ruin it's market chances by making it a machine gun.
Well they said you could add an auto sear. So that is an option, it is semi as shown.
If they came out with an auto-loader that was legal to buy without some super federal permit/license then I believe they'd really have something there.
Well then it would not be that same thing, it would have a 16+ inch barrel. Probably not the same coolness factor. You can probably get one of these with a tax stamp. Like you would any SBR. Since I have not heard about gun restrictions be relaxed anytime soon, it will probably stay a permit required firearm.
which would probably sell for $20m-$25m
You are kidding right? They are not developing this for you and me (even though they want to you to think it's everyday equipment for going to the mailbox), it's for government, police, and specialized security firms that can purchase full auto weapons manufactured after 1986.
Now they did say that it is based on a Glock. If you are lucky enough to have a Glock imported into the U.S. before 1986 that is registered as a machine gun, you might be able to have the conversion done. (Select Fire Glock 18 developed in 86, so slight chance, but doubtful.) If found, I would expect tens of thousands, not tens of millions.
Kinda hard to believe that there are some companies that make weapons for the police and military, not for civilians, and make a good living at it.
+ 1 Griz44