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Some of the typical inaccurate terminology is used, but this overall a positive for us.
Guntry in Owings Mills, Md., offers ‘the comforts and amenities of a country club,’ and the gear to match. Photo: Jared Soares for WSJ
When Jennifer Evans’s husband announced he’d purchased a membership for the couple at an indoor gun range near their home in northern Ohio, she protested.
“I was like, ‘Why, why, why would you do that?’ ” said Evans, 55. “Then I went, and the perception just completely changed.”
The couple now goes to Lake Erie Arms in Milan, Ohio, four or five times a month. They like to shoot, but often go just to eat at the club restaurant, hear live music or take cocktail-making classes.
Evans recently attended an euchre night. The local humane society where she volunteers held its holiday party there.
She started shooting a small .22 pistol, in part to placate her husband. Now the couple own several firearms, including a shotgun to use for glow-in-the-dark clay shooting. Evans is thinking of joining the range’s all-women shooting league called Lethal Ladies.
“I never thought I would be a gunslinging girl,” she said. “But now I get it.”

Guntry in Owings Mills, Md., offers ‘the comforts and amenities of a country club,’ and the gear to match. Photo: Jared Soares for WSJ
High-caliber shooting ranges are expanding their niche thanks to a new wave of gun-curious Americans, including women, minorities, liberals and the apolitical. About 26.2 million people became first-time gun owners in the past five years, catalyzed by the pandemic and subsequent social unrest and crime spikes, according to annual surveys of gun retailers by the National Shooting Sports Foundation, a gun-industry trade group.
“You want a place where they feel comfortable coming in and shooting,” said Oklahoma-based gun-range consultant Jeff Swanson. He tells prospective clients that old-school ranges—what he calls “stale, pale and male”—had better evolve so as “not to become the next RadioShack or Linens ‘n Things.”
Topgolf for guns
American indoor gun ranges have long garnered a reputation for being dingy, with staff who are strident about politics and often condescending toward newcomers, especially women. Mark Oliva, an NSSF spokesman, calls it the “Hey, little lady” syndrome—where mansplaining is the lingua franca.
Some shooting sports businesses have tried for years to lure a broader clientele with more high-tech, upscale offerings. Now, with the sharp influx of new gun owners, more businesses are moving quickly to transform. Some appear to be hitting the target.