I started shooting USPSA matches with 45ACP and 9mm to meet major and minor power factors. Switching to 40S&W allowed me to readily meet major power factor with cheaper/lighter bullets (180/165 gr) and free brass (It seemed nobody wanted 40S&W brass) and also to meet minor power factor using even cheaper/lighter bullets (155/135 gr) with 9mm-like recoil for best of both worlds using the same shooting platform (Key point - same trigger for practice/trigger time). Another benefit is use of 40-9mm conversion barrels and 22LR slide kits for even cheaper practice/match shooting versatility. For some USPSA match shooters, 40S&W is the "ideal" shooting solution. For some recreational shooters, 40S&W is the "ideal" shooting platform to save money by shooting 9mm/22LR while retaining the same trigger feel for practice. No, 40S&W is not dead.