I tend to buy factory loads that are a reasonable value for the cost/round relative to the caliber. Normal is fine though the slightly warmer loads are fun too. The loads that I may not enjoy are those from the .357 depending how warm they are. Some Remington or Federal JHP stuff from the early 90's seemed like sizzlers to me. Those brought a flinch when shooting those due to a reaction from the bang and flame flash. Speer Lawman in the 9's and 45 ACP I like. Normally Blazer Brass is the mainstream due to cost for plinkers.