Why didn't the Bushnell Haste take off?

[berettaprofessor]

I'd wanted a Bushnell Haste foregrip laser since I first learned of them. Finally found one the other day in a Bushnell outlet for $99 and replaced an MLOK foregrip on an AR pistol with it and removed the cheap laser I had top-mounted on the pistol. Which has left me wondering; the Haste was discontinued and I can't figure out why...the feel of the foregrip is just as good as the MLOK and the laser, through red, is visible in daylight out to the 20 yards I tried it. What was wrong with the Haste? Was it simply too expensive (around $199) for its market? I read the reviews and they complain the "on" button was too easy to push and leave on. Yes, it is easy, but I can easily see the laser on as I put it up. What was wrong with it?

One listing that remains for those who haven't seen one.....

https://www.midwayusa.com/product/1018511660

 

[Ks5shooter]

Never saw one...kinda interesting.

 

[Skylerbone]

Beyond just learning if its existence I’d say price point and Bushnell’s lean share of the AR market. Until recently I thought of Big B in terms of blister pack scopes or high end offerings with little in between.

That changed when a fellow member recommended taking a second look and I bought one. That became 4, at half what I was paying for Leupolds, and honestly they’re a stand out value in my opinion but I too look past them when it comes to AR accessories.

 

[BigBL87]

Interesting concept, I'd say price point is probably what did it in. Also, kind of like Skylerbone I really don't immediately think of Bushnell when it comes to AR accessories. Their AR Optics line is fine for a budget AR scope (at least in my experience) but the budget aspect is their big selling point and the Haste doesn't really fit that for what it is.

 

[Varminterror]

Lasers on rifles tend to be an extremely limited gimmick, so nobody’s version enjoys massive market appeal.

 

[Sniper66]

All the majors scramble constantly to keep up with an ever-changing market. I've purchased several Bushnell scopes in the last 5-6 years, mainly because I live near a Bushnell Outlet store and get really goods deals. More than once I've been disappointed when I've tried to buy a scope I like only to learn that they do not make the scope anymore; probably because I'm buying close-out models. Bushnell changes a LOT. I've recently started buying Tract scopes. They do not do that and their products are top-notch. Looks like I'm buying 2 or 3 new rifles this year and will be in the market for a couple of new scopes. (If I can get other guns sold!!

 

[CapnMac]

As with the above, less-than best marketing.
If you don't know about a product, it hard to decide if you want one.

And, that price is a bit steep for an angled foregrip with a laser.

And, the utility of a laser on a rifle is going to be questioned no end.
On a PCC build, probably less so.