Why is GLOCK in all caps?

Discussion in 'General Gun Discussions' started by John_R, Oct 16, 2021.

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  1. John_R

    John_R Member

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    I guess I only just noticed it, when a magazine article talked about GLOCK and I thought it was really strange to write the brand name/inventor’s surname in all capital letters. Over and over. It’s kind of obnoxious. The Glock website has it in all caps, so I guess it’s official. I have nothing against Glocks, I just prefer other brands.

    Anyone know the story behind it? Should we write it RUGER, COLT, etc. now?
     
  2. toivo

    toivo Member

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    I have no idea -- probably something their marketing department dreamed up. Just for the record, Glock is a family name, so there's no reason for it to be all caps. SIG and SAKO, on the other hand, are acronyms: Schweizerische Industrie Gesellschaft ("Swiss Industrial Group" in German) and Suojeluskuntain Ase- ja Konepaja Oy ("Civil Guard Gun and Machine Works" in Finnish). They should be all in caps, like NATO or UNICEF.
     
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  3. Boomholzer

    Boomholzer Member

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    Its the same thing. Or it's the same thing.
     
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  4. Shanvanvocht

    Shanvanvocht Member

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    Not sure, but they probably did it in all caps in order to register a trademark.
     
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  5. Roknstevo

    Roknstevo Member

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    My GLOCK’s name is all caps........SUSIE Q.
     
  6. beag_nut

    beag_nut Member

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    Why is this of any importance or notice?
     
  7. Balrog

    Balrog Member

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    Because people want to find fault with brands they don't like, even if its a minor, irrelevant, nitpicking fault.

    Not liking the font GLOCK uses is not a very big complaint.
     
  8. Buzznrose

    Buzznrose Member

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  9. JohnKSa

    JohnKSa Moderator Staff Member

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    It varies. Glock seems to make a practice of using all caps their brandname consistently. Some other companies (e.g. SCCY) do the same, others use more standard capitalization schemes. Some, like Ruger, seem to use both approaches, going all caps at times and title caps at other times. I'm pretty sure there are even companies that use all lowercase--although I can't think of a gun company that does that at the moment.

    I suppose the thing to do, if one feels it's important, is to follow the company's lead on capitalization schemes--since it is their brand name after all.
     
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  10. toivo

    toivo Member

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    Not exactly -- those companies only use all caps in site menus, headlines, etc. In regular text, they use first-letter caps as standard. From those sites:
    • All Rights Reserved Wilson Combat©.
    • Springfield Armory® is a company with a history of producing high-quality products, and proudly stands behind them.
    • Ruger is dedicated to the growth and development of our associates who make this Company one of the nation's leading manufacturers of rugged, reliable firearms.
    Glock (or GLOCK) does it everywhere. From their site:
    • Registering your GLOCK provides an additional level of protection and allows GLOCK to provide you with timely information, quickly and efficiently.
     
  11. bdickens

    bdickens Member

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    Who cares?
     
  12. DustyGmt

    DustyGmt Member

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    It could be for all sorts of reasons, I never really thought about it, the product can pretty much stand on its own regardless. They could lower case the whole sum'bitch and they'd still be the leading name in striker fired polymer pistols. But really, are we running out of things to critique or?
     
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  13. TarDevil

    TarDevil Member

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    Because we've beat up just about every imaginable gun topic... 3 times, at least.
     
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  14. D.B. Cooper

    D.B. Cooper Member

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    Thanks, Covid.
     
  15. D.B. Cooper

    D.B. Cooper Member

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    I think the bigger question is why isn't Smith & Wesson all caps?
     
  16. toivo

    toivo Member

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    Or like this:
    SMITH & WESSON!
     
  17. DoubleMag

    DoubleMag Member

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    Gee all these years I though it was...

    GLocK
     
  18. John_R

    John_R Member

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    I must have touched a nerve . :rofl: Some of you care more than you think you do.

    The brand stands on its own just fine, without clever marketing gimmicks like ALL CAPS.
     
  19. rust collector
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    rust collector Moderator Staff Member

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    Using all caps online means shouting, so clearly they want you to shout the name. What's that? I can't heeeeaaarrrrr you! :D
     
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  20. JohnKSa

    JohnKSa Moderator Staff Member

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    Looks like they follow the same convention in their printed publications too--so not just an online thing.

    GRAND POWER is another gun company that uses all caps pretty consistently for their brand name. As far as I recall, MOLOT uses all caps any time they referred to the VEPR brand. I had never really thought about it before.
     
  21. 1942bull
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    1942bull Contributing Member

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    I think it is shrewd marketing that worked. The Glock logo employs all caps. It advertising employs all caps. People tend to take quicker notice to words in all caps.. it has the same effect as underling and using bold when word processing. So when articles are written about GLOCKs the writers use the name as is, because it is a journalistic convention to be as accurate as possible. (Not followed by many who write political stuff.). So Glock has managed to impress the word GLOCK on us. And that has subliminal effects. The above is the opinion of 1942BULL — NO, no — of 1942 bull.
     
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  22. unclenunzie
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    unclenunzie Contributing Member

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    Spelling it any other way would be... imperfect.
     
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  23. Buzznrose

    Buzznrose Member

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    LOL!

    Actually, I know the reason…just to give the folks who like to throw rocks one more stone!
     
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  24. chicharrones

    chicharrones needs more ammo

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    The real trick is to pronounce it in all caps.
     
  25. jmorris

    jmorris Member

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