It's .32 S&W/S&W Short, the cylinder doesn't look long enough to be able to chamber a .32 S&W Long. I'm not sure if it's black powder or smokeless, but it looks to be smokeless to me as the bolt stops are slots and not troughs and the owl is facing towards the grip, not the barrel.
Not many options out there for .32 S&W Short, Winchester, Remington, and Magtech are about your only factor ammo options with Magtech being the cheapest.