Movies are based on drama to sell. People are not in a hurry to purchase tickets to watch most real life ccw holders. People in movies either have guns or they do not. Pretty much anyone with one uses it, this right here conflicts with reality for most people.
The real pro ccw message is the normal average joe armed that never uses thier firearm, never goes on vigilante sprees, and if they ever do use it, it is a split second decision to save thier life or someone else's. That does not make for an interesting plot with pre meditation, drama and suspense. It makes for normal mundane life with one quick confrontation measured in seconds.
So while it might give a fighting spirit to some women, which can be a positive, it will also be more of the same in painting armed individuals as people that take punishment into thier own hands. That is never a good message for voters when deciding if other people should be allowed to have dangerous weapons. This goes for the 2nd, and it goes for CCW. People feel they are entitled in this day and age to remove or create laws and restrictions on anything they see as a potential threat, old papers like the constitution be damned.
If it comes from Hollywood, is filled with ticket selling drama, and in any way involves a gun in the plot you can be sure that gun is used. If people imagine that people with guns will be using those guns, then the decision they feel they are making is whether they want people shooting or not when voting whether you can CCW. When the real decision is whether they want people to be capable of self defense if the need arises, or wish to the give the predatory criminal the advantage (who will often be armed illegaly regardless).
Those are very different images. So while we may enjoy gun play in action movies, it only reinforces the belief that anyone with a gun will find a reason to end up using that gun. That never helps CCW.
The real message you may be recieving that can be good is that people should not be complacent victims and should take action. However in the interest of necessary ticket selling drama those actions are taken beyond a pro gun message into an anti gun message.
Take that Hollywood! Feel my righteous fury!