Really it is the idea that is scary to the mainstream which garners it attention.
Because in reality this has already been being done, there is firearms that can be built from the least expensive CNC machines out of cheap metal flats.
Machines that could be purchased for around the price of the more prefessional printer they are using in this project, and built for much cheaper than that.
People have been doing this and it has always been legal for personal use, the mainstream just doesn't realize it and associates firearm sources with large manufacturers.
There is also instructions out there that allow anyone to make something like a submachinegun. The guy that made such information available through this website in the UK was harassed a lot by authorities before he died:
http://thehomegunsmith.com/
Taking it down to a $1,000 plastic printer that does it for you would be a new milestone, but they are talking about a single shot .22lr in this. While it could certainly get beyond that, it is not really a huge step considering anyone can make a single shot .22lr from a tube of metal already and a couple bucks in materials. A tube of metal that holds the round hit with something like a spring or elastic propelled nail is a free or really inexpensive thing done decades ago by children.
They created 'zip gun' laws in some states to ban it (and zip gun laws are really cosmetic.)
The delivery of the 'sales pitch' by the guy is what makes it seem innovative. Indeed it could become what is envisioned by them over time, especially as materials improve.
It would also be possible to create a design where something as simple as a tube of metal is added to increase the strength beyond just the plastic.
If the plastic can be close to necessary strength, then plastic reinforced with metal would work longer. At which point you could have semi-auto guns that could fire several magazines able to be printed inexpensively.
It should be noted that guns made by this machine would be illegal as handguns unless they include rifling in the bore.
Plastic rifling would not accomplish anything, and may reduce effectiveness and longevity of the design over smoothbore. However may legally be required.