Main one here in Columbus area is always packed. You're usually waiting 10-15 people deep on the weekend to get help. Good store and best prices in town though. I've also noticed a lot more people at the range a go to and more bringing their kids to teach them how to shoot safely.
If you are speaking of Vances...
I haven't been there and not had at least 25 ahead of me. Including Tuesday, middle of the day shops. I buy at least 6-8 a year there a month and their volume is crazy. But they do give us good price also. When I see what they charge compared to the rest of the Nation I am happy.