Heh, the list of stuff/brands used could get amusing for some of us...
Two RCBS Rock Chucker presses (one retrofitted with a Hornady LnL adapter)
Hornady LnL AP
assorted Lee, RCBS, and Redding dies, as well as a few inherited unknown brands.
Redding powder measure
RCBS 505 scale, Lyman #2 scale (old oil-dampened one!)
Wilson case gauges and case trimmers
Frankford Arsenal (Midway USA) vibe tumbler and digital caliper
Harbor Freight digital caliper, apparently identical in all but color to the FA one, just cheaper and raided from my car tool box...
RCBS kinetic bullet puller
Hornady collet bullet puller
As both of these lists show, you'll collect stuff over time as you play with the hobby, play with new things that you stumble across or deals that fall into your lap.
The various brands all have their good points, and even if you don't like something in the long run, there's always the used market to possibly send it down the line to another owner.
My personal take, buy a book like the ABC's, read lots here and in the book. Buy a kit for the nice package, and round it out with an item or two, such as the calipers, and load lots to find out what you like, what tools you use, and never quit reading to learn more from others who have even more time on their hands to be finding neat tricks, or proving that yes, you can put too much powder in that there case... (It's far cheaper to let someone else prove it for you, than to do it yourself!
)