Gotta work on improving your content. That's the kind of video I immediately skip if it comes up in a search or play list.
5. People prefer to see your face rather than have you talking from behind the camera.
Talking hands videos never do as well as talking heads - which is naturally something which either kills a channel, or makes one. You seem to have a marketable and relatable speaking style, so unless you're "hiding behind the camera," come out in front of it. If you ARE hiding behind the camera - which is fine - then a channel probably isn't for you. Some people want to be "famous," some people want to remain private. I've worked with folks on multiple channels, but I don't really care to have much content out there blasting my face (and potentially name), just on the off chance it may come up later on in life during job interviews, or maybe a self-defense shooting court case, or legal deposition or professional/expert testimonial. So I don't go in front of the camera, and have decided to only work behind the camera - not seen, not heard, and paid even less than the guys in front of the lens most of the time.
3. Be brief and specific and engaging.
I agree - and I'd say the video I watched was brief because you didn't have anything of any real substance to say. It wasn't particularly specific, and for me, wasn't at all engaging. What I saw was a dirty workbench (or kitchen cabinet with cardboard and a towel for protection?), so like I said - that's the kind of thing I skip. It might be one thing to show your workbench with one project over here, then move onto another more engaging topic, but the big red banner of a chainsaw in the background is distracting.
You also didn't ever cycle the pistol, didn't demonstrate any function of the manual safety, didn't visibly display the laser output (obligatory blast out of the sensor by pointing it at the camera)... What did you demonstrate of the pistol other than a moving picture and a couple trigger pulls?
4. Try to create unique content rather than just another me-too review of a popular gun.
This is something which always jumps out at me.
I've heard a common quip in different business communication and marketing courses/seminars/classes/etc which I believe is applicable for online social media content:
W.A.I.T.
Why Am I Talking?
Which is effectively followed by this type of flow chart:
Since this is youtube, you can somewhat eliminate the "is it time to do that?" and "is it my turn?" decision blocks in the flow chart - somewhat... Sometimes the "is it time to do that?" question can be very important. I use a modified version of this flow chart for content discussions for the youtubers and social media "wanna be" stars with which I work - we put the "is it time to do that?" at the end, such we always consider the appropriate timing for the drop; most of the time, immediate release makes sense, sometimes it doesn't. "Is it my turn?" I replace with - "am I qualified to present this?" I worked with a guy a few years ago who fancied himself an expert bow tech - he'd owned two bows, and I had been his bowtech for any even minor issue for both of them. So when he came to me with a bunch of videos to review and edit of him doing bowtech tasks, it didn't take long for me to convince him he had to reshoot everything. People love the "couch to a 10k" or "my first marathon" type stories, so an underqualified person coming out HONESTLY and showing themselves learning is an easy sell. But a "let me teach you this thing I barely know myself" video tends not to make it very far. So don't disregard these decision blocks - is it the right time for this video? and am I the right person to make this video?
Why did you make the video? Why are you talking? There are a ton of S&W BG380 videos out there, the majority of them with better content and production quality - so if you find yourself on the righthand path, you would hit the "did someone make this contribution already?" and would have answered "yes," looping you back to a "stop talking" action. If you had a strong opinion or stance on the product, or had something really important to say (which hadn't been contributed already), as in taking the left hand path in the decision tree above, then sure - make a duplicate video on top of hundreds of others - but I don't hear that strong opinion or important information.
Alternatively - speaking about a comparison between the original laser and the CT replacement might have made a VERY interesting video - if you could have been specific enough and demonstrated both side by side, to make the video content more engaging.
Hard pass on the rest - keep trying, but I'd want you to up your game a long ways before I watched another one.
