MIL-DOT
member
I concur. I recently got the 2-7x35 for an old Marlin 30-30, and I'm very pleased with it. But, the place I got mine was significantly cheaper than SWFA, or anyone else ( and I like SWFA).
I got mine at an operation called BigSupplyShop. They seem to be out of the smaller 2-7x35, but they have the 3-9x40 for $148, about $50 less than SWFA.
http://www.bigsupplyshop.com/Burris-Ffld-II-3-9X40-BlstPlexMatte-200162_p_2064.html
Also, their shipping was quite reasonable, and they shipped almost imediately, I give these guys two big thumbs up!!
Meanwhile, I'm surprised to hear all the recommendations for Bushnell, I wouldn't own a Bushnell unless it's their "Elite" series (of which I currently own two).
Other than the Burris, I'd also go with a Leupold, Nikon, Redfield (in that order). Some of the Weavers are also very nice and underated scopes. I have a V-series on a Marlin 60, and I can't speak highly enough of that thing.