Follow-up On Midway Advertised Prices

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munk

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You may recall the thread about Midway's flier, the 'regular bullet prices' listed inside which were not the actual prices at time of sale- even though the flier had just arrived. Some prices had risen 30% or so. It was a shock and I couldn't understand why my go-to place for reloading was doing this.

I wrote a thread. We heard different opinions. It wasn't a bad thread at all, and I owe it to THR and Midway to follow up with a note after having correspondance with Midway's Larry Potterfield.

"If the product we ordered was delivered at the price originally agreed upon, we would be able to honor the prices in the flyer." Larry Potterfield.

I would have felt differently about the incident if customer relations had let me know this from the start. It made it a lot easier for me to accept. I was surprised and delighted he'd take the time to respond. He made other points, but this is the main one. I still don't agree- but it's a lot easier knowing his suppliers are raising their prices on him quicker than Midway can adapt the ad. He also felt it was insulting for my letter to suggest it was to Midway's economic benefit, as if that were precalculated. My point of course was it was happening, regardless whether or not anyone there was thinking about it, but his reaction told me Midway was an honest company. I have to emphasis this; gut reaction Midway A-OK.

His approach to the problem showed me Midway was still a company made and run by shooters. He is considering various options for the future ads.

I was greatly relieved and impressed. I don't have to agree with Midway any more than I always agree with my best friend, in fact I can expect to disagree; but I can relax and know my money is going to a decent place when I need reloading supplies. Yes, I will happily reccomend Midway.

I thanked him for writing and his work on the second amendment, and wished him a Merry Christmas. I wish all of you a Merry Christmas too. You, after all, make up the base of the best firearms forum I know of, exactly the kind of honest setting I needed when I aired my reaction to the ad in the first place.


munk
 
I was told by an employee at Dick’s that they are encountering the same thing, but have held their prices down to match what they advertised. He said that Dick’s finalizes flyers months in advance.
 
Dick's can take the loss and make up the difference in overpriced canoes and tents. Midway sells almost entirely gun stuff and has much, much lower margins.
 
I would have felt differently about the incident if customer relations had let me know this from the start

I doubt they even have that kind of information available to them. You wouldn't want the customer service folks to know the COGS of all the items in the catalog, that's not smart.
 
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