This story sure gives me a slow burn...
I can only cite the example of my local gunshop - a small-time dealer in a smallish city, who doesn't make much at all (if he clears a few hundred profit in a month, after all expenses, he considers he's doing well). He made a mistake on one transaction, and ordered a gun that was not what his customer wanted. When it arrived, his customer pointed out the error. Instead of whining and moaning, he immediately admitted his error, ordered the right gun, and sold it to the customer at his cost - no profit - as compensation for the added delay. He was also stuck with the gun he originally ordered, as the wholesaler had them on "special" and wouldn't take it back. It took him eight months to sell the gun, at a loss. So, his error cost him probably three or four months profit - but he never complained, simply put his mistake right, and carried on. That's why I go back to him for repeat business, and have no problem paying him a higher price than I could get at Wal-Mart. That sort of integrity deserves support!
