oldfool
Member
Still hated to see Colt essentially fold up their tent and leave the civilian market-at-large
"They" do still hang in with SAAs and Gold Cups, I guess, I don't pay much attention
Seems like they could have at least chosen to re-invest enough back into their own business to be the DA action revolver equivalent to Freedom Arms
But the top dogs had no interest, sort of a too big to fail syndrome thing; once a player in BIG civilian markets, their bean counters saw no value in niche markets, even at good profit margins. They see BIG "unit count" numbers in military contracts, and it blinds 'em to all else.
Happens in today-techie companies, too, those who suck up wildly successful small companies, and then next thing you know, the products they were buying into just disappear, even when selling out production capacity, the total dollar profit just looks small on the same page with the other, cannot see the trees for the forest.
Bill Ruger was a real-deal innovator on a lot of things, saw the demand waiting to be served, the gap in the market, and jumped in. Too many others think they can create demand, and rely on advertising alone, or on low low everyday pricing to carry the day, but that rarely works over the long run.
Was a time I really did think Taurus was going to fill that gap, but it seems to me, they backed away from that in pursuit of being the high volume seller instead. Ruger is the one revolver company, IMO, that best fulfills that promise; middle-of-the road pricing with better than middle-class quality. Somebody needed to do that when S&W shot their own foot off, and I greatly respect Ruger for picking up the slack.
"They" do still hang in with SAAs and Gold Cups, I guess, I don't pay much attention
Seems like they could have at least chosen to re-invest enough back into their own business to be the DA action revolver equivalent to Freedom Arms
But the top dogs had no interest, sort of a too big to fail syndrome thing; once a player in BIG civilian markets, their bean counters saw no value in niche markets, even at good profit margins. They see BIG "unit count" numbers in military contracts, and it blinds 'em to all else.
Happens in today-techie companies, too, those who suck up wildly successful small companies, and then next thing you know, the products they were buying into just disappear, even when selling out production capacity, the total dollar profit just looks small on the same page with the other, cannot see the trees for the forest.
Bill Ruger was a real-deal innovator on a lot of things, saw the demand waiting to be served, the gap in the market, and jumped in. Too many others think they can create demand, and rely on advertising alone, or on low low everyday pricing to carry the day, but that rarely works over the long run.
Was a time I really did think Taurus was going to fill that gap, but it seems to me, they backed away from that in pursuit of being the high volume seller instead. Ruger is the one revolver company, IMO, that best fulfills that promise; middle-of-the road pricing with better than middle-class quality. Somebody needed to do that when S&W shot their own foot off, and I greatly respect Ruger for picking up the slack.