Love it! The NRA and this commercial has some very valid points:
1. Bloomberg is out of touch with most Americans
2. Bloomberg is elitist and he's using his money to finance his views
3. This next election cycle is critical and you have to have some aggressive ads
Valid points, yes, but meaningful in message, no. Attacking Bloomberg makes him the driver of the conversation, and gives his message power.
Using the term "Liberal" as a pejorative necessarily alligns the NRA with "Conservative" and the modern definition of a big "C" Conservative, to many people, comes loaded with perceptions linked with things like the Iraq War, the Patriot Act, religious and social intolerance, and countless other concepts entirely unrelated to our message.
Who cares about Bloomberg? He is an elitist egomaniacal narcissist. So what? He is able to buy his voice time in the legislative industrial complex, troubling, yes, but again, unrelated to our message.
We believe a single mother living in public housing has the right to defend herself and her family regardless of her wealth. She should not be excluded from this right based on a social engineering experiment rooted in an asinine taxation scheme because "guns and cigarettes are bad for you, duh!"
We are inclusive, we welcome all to the right of firearm ownership. We know we come from all backgrounds, all colors, all creeds.
We believe individual firearm ownership is a right sewn in our social fabric with intent, it defends all other rights and privileges and is as important in their defense as our right to speak, assemble and investigate our government's actions freely.
We know the value of firearms safety and the effect exposing young people to firearms has on encouraging responsibility and lifelong connections.
We know how disengenuous the arguments against us are, we know more young people die in pools than firearm accidents.
We have powerful, meaningful ideas, a message more than "from my cold dead hands".....a message considerably more powerful than giving Bloomberg more airtime, caling him a bully. We should be airing them.