I probably qualify as a buyer of premium ammunition. Speer Gold Dot, Federal HST, Buffalo Bore, mk262 (black hills 5.56 77gr SMK), Hornady match ammo, Wolf Match/Extra, etc. Nothing exotic or hyper expensive, but bottom end to middle of the road premium I suppose.
#1: Why do I choose it? Because for defensive purposes, and sometimes competition or bragging rights purposes, I want something better than run of the mill bulk ammo.
#2: What sets them apart? Long-earned reputation of quality and performance + living up to expectations in my guns when I try some myself.
#3: Evaluation process? It usually starts on forums. Depending on what I'm researching I look on here, M4C, GT, RFC, arf.com, Midway reviews if it's offered there, and any other resources of opportunity. Then I get some to try, and see if it lives up to my expectations, for me, in my guns. And I continually keep an eye out for feedback on anything I have invested in. For defensive pistol ammo (by far the most money I spend on premium ammo is this category) I look for something with a proven street record, not just something that tests well in gel, even if the FBI says it tests great)
#4: Frequency and volume is rather sporadic. I don't usually buy premium stuff in much volume, because I use inexpensive bulk type ammo for the majority of my shooting due to costs. The most premium ammo I ever bought at once was a 500 round case of a premium 9mm JHP, though I have had a lot of orders of 250-300 rounds, total, of premium pistol JHP. My biggest premium rifle ammo order was for 400 rounds of mk262 (that crap is $1/round for pete's sake!!).
Generally when I get into a premium round for potential defensive use I buy at least 150 initially, so that I can run 100 through one particular pistol, and if those 100 work flawlessly I'll load up a few carry/spare magazines with the remaining ~50 rounds. Then I'll probably go out and buy another 150 or so, so that I can either test them in a different (or new) pistol without running out, or so that I can periodically rotate the mag in the gun through and replace with new (not that I have concerns with the ammo, but just to keep getting the round count up for testing purposes and to make sure I stay familiar with it).
Now, for rifle and shotgun, I don't buy premium ammo very often. For rifle I haven't bought match ammo or anything like that since last year, at least. I haven't bought premium shotgun ammo for, hell, maybe a couple years (premium meaning, like, Hornady TAP, Federal flight control wad LE/PD ammo, Brenneke slugs, and the like)
.22lr...lol. Yeah.
#5: Cost...cost is always a factor, but for the premium defensive ammo I am willing to spend some money if I believe it is clearly a better choice. I am more than happy to pay for Gold Dots or HST (50 round boxes online!) instead of getting, say, Remington or Winchester 'value' type JHP at Walmart. But I'm not going to pay ridiculous prices. If I had to buy Gold Dots at the LGS 20 round boxes pricing, for example...I probably wouldn't. It would just be too damn expensive, I'd hope to be able to stock up on something like 9BPLE, or, failing that, Winchester Silver Tips, or something, for example. More of a mid level offering.
.22lr...lol. For me the cost/benefit stops paying out after Wolf M/T or M/E. I know I could spend more and get noticeably better ammo, say the truly premium Lapua or Eley stuff...but no way I'm paying thsoe prices.
Hopefully something in my rather specific ramblings above is helpful.
#1: Why do I choose it? Because for defensive purposes, and sometimes competition or bragging rights purposes, I want something better than run of the mill bulk ammo.
#2: What sets them apart? Long-earned reputation of quality and performance + living up to expectations in my guns when I try some myself.
#3: Evaluation process? It usually starts on forums. Depending on what I'm researching I look on here, M4C, GT, RFC, arf.com, Midway reviews if it's offered there, and any other resources of opportunity. Then I get some to try, and see if it lives up to my expectations, for me, in my guns. And I continually keep an eye out for feedback on anything I have invested in. For defensive pistol ammo (by far the most money I spend on premium ammo is this category) I look for something with a proven street record, not just something that tests well in gel, even if the FBI says it tests great)
#4: Frequency and volume is rather sporadic. I don't usually buy premium stuff in much volume, because I use inexpensive bulk type ammo for the majority of my shooting due to costs. The most premium ammo I ever bought at once was a 500 round case of a premium 9mm JHP, though I have had a lot of orders of 250-300 rounds, total, of premium pistol JHP. My biggest premium rifle ammo order was for 400 rounds of mk262 (that crap is $1/round for pete's sake!!).
Generally when I get into a premium round for potential defensive use I buy at least 150 initially, so that I can run 100 through one particular pistol, and if those 100 work flawlessly I'll load up a few carry/spare magazines with the remaining ~50 rounds. Then I'll probably go out and buy another 150 or so, so that I can either test them in a different (or new) pistol without running out, or so that I can periodically rotate the mag in the gun through and replace with new (not that I have concerns with the ammo, but just to keep getting the round count up for testing purposes and to make sure I stay familiar with it).
Now, for rifle and shotgun, I don't buy premium ammo very often. For rifle I haven't bought match ammo or anything like that since last year, at least. I haven't bought premium shotgun ammo for, hell, maybe a couple years (premium meaning, like, Hornady TAP, Federal flight control wad LE/PD ammo, Brenneke slugs, and the like)
.22lr...lol. Yeah.
#5: Cost...cost is always a factor, but for the premium defensive ammo I am willing to spend some money if I believe it is clearly a better choice. I am more than happy to pay for Gold Dots or HST (50 round boxes online!) instead of getting, say, Remington or Winchester 'value' type JHP at Walmart. But I'm not going to pay ridiculous prices. If I had to buy Gold Dots at the LGS 20 round boxes pricing, for example...I probably wouldn't. It would just be too damn expensive, I'd hope to be able to stock up on something like 9BPLE, or, failing that, Winchester Silver Tips, or something, for example. More of a mid level offering.
.22lr...lol. For me the cost/benefit stops paying out after Wolf M/T or M/E. I know I could spend more and get noticeably better ammo, say the truly premium Lapua or Eley stuff...but no way I'm paying thsoe prices.
Hopefully something in my rather specific ramblings above is helpful.