Someone in Sig's marketing is a genius

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Roadkill Coyote

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I just noticed this mentioned in another thread.

Obviously someone at Sigarms had an epiphany while watching a Honda ad.

Sig's Certified Pre-Owned Program

How long has Sig been doing this, and are any of the other manufacturers using the "Certified Pre-Owned" thing? Those opposed to the ownership of firearms have been trying to use the sale of police trade-ins as an issue for some time, so it's not just a great sales ploy, it's a great political dodge at the same time. Someone in Sig's marketing earned their money on that idea.
 
I actually have one of these things. A used 229 with night sights that was used to demo the factory trigger job, the novaks, the grip tape and optional hogue grips all on one pistola. Guess how much I paid for all that? $500.00 with the warranty. One of the sweetest shooters I've ever owned. I'm carrying it today in fact.

Great thing about sig is that the more you shoot 'em, the better the trigger gets.
 
Glock sells a lot of "factory reconditioned" guns, but in this case it looks like the widely acclaimed "gun marketing champ" has lost out to Sig... ;)
 
Seeming insignificant marketing decisions can actually be like betting the family farm on one spin of the wheel. All high end car mfgs have certified pre-owned programs and it ain't free money.

Any number of things can go wrong the most obvious of which is the certified preowns will cannabilize new gun sales. Not a problem if the market segment for new guns to civies is an afterthought (as is the case I think in the case of SigArms). If however SigArms had a thriving civies new gun sales program the decision to develop a certified program for the same market segment may not be that smart.

I applaud SigArms on innovation. Now do something about the website. It profoundly sucks.
 
CPO is a great idea for he entry lever buyer. Gets 'em into the fold economically and with low risk, then, assuming the product quality speaks for itself, you've got a customer who will upgrade/buy new when they're ready. It also works well for those of us who want to round out the collection, but don't trust 'ordinary' used guns from who knows where.
 
I've bought exactly one sig that was new (my 229) the rest have been used (you remember the word which was en vogue before pre-owned became a marketing ploy.) In fact since most guns do not appreciate in value I try to get all my guns that way. But why I would pay the factory for a certification is beyond me.
But then again I never understood why people buy new cars.
 
I thought this thread was going to be about THIS pistol...
Click to expand...

I had to double check the URL I'd gone to in order make sure it was for real. That picture looks like a practical joke.


-twency
________________
"The parent who complained, Karen Young, doesn't want fish-shaped toy guns in her house because she accidentally shot an ex-boyfriend one time when the gun she was beating him with went off."
 
I doubt it will cut into SIG Arms' new sales. They're doing all they can right now to meet military, police and civie sales.

Maybe you guys have higher expectations but I like their web site just fine. I can do without all the flash. It's still much better than Glock's site.:evil:
 
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