I like the
Marlin 1894...
I like the Winchester 1892.
The real difference, to me, is one of design philosophy. Marlin can build a great lever carbine, and they do -- just not chambered for .30-30. The 336 is designed and built with "rifle" in mind. The standard 94 is much more of a carbine, though they did make some with pistol grip stocks and longer barrels.
I have a pair of Marlin 39's. One is the 39A, that shoulders and feels almost exactly like a 336. The other is a 39M, that shoulders and feels a lot like a 94, or an 1894. Same action, different intention for each model of 39.
As far as John Wayne carrying his 1892 in the Civil War...
IMHO, the standard 94 design is somewhat mismatched to the .30-30 round, which will work on deer at least as far as the iron sights will. The 94's handling suggests relatively close, quick shooting. The wonderful 1892 (now made by others of course) or a Marlin 1894 will do that, arguably better, with .44 Magnum, or even .357. What Marlin did with the 336, i.e. a gun that's quicker handling than most deer rifles, but holds steady for long shots, makes good sense when paired with the .30-30 or .35 Remington.
Marlin, of course, still makes 4 different lever gun actions for different classes of cartridges. Winchester, for a long time, just shoehorned them into 2, then 1 at the end (not counting Japanese "special editions" of course).
With an infinite supply of money, I'd have a few of each, mint, just so I could do my
own comparisons.