I like Ruger rifles, if I had $2,000 I would buy one.
For $2000, you could buy the rifle and an optic for it.
I saw one at the show last weekend for $1550 or so. Seriously, though, when Troy sights cost $250 for a set, and the forearm would usually run you over $200, you're talking $1100 for a rifle from a big name manufacturer. If this Ruger proves to be a quality piece, I think the price alone will make it move.
For the record, I'm not saying it's not a quality piece, but nearly any gun will get through the first 500 rounds without a problem. Talk to me after 5-10K.