Hey Smokey,
You're right about that review by Ken Marsh about Lee's manual being pretty rough on Lee, his manual, and his equipment in general. And while I pretty much agree with Mr. Marsh's assessment of Lee products, I thought the writing in Mr. Marsh's book review was something less than stellar. Marsh's review contained some of the same type of writing errors he was criticizing Lee for in the Lee manual. I do not know who Ken Marsh is, but, if his review was done as a professional writer for some publication, someone should have been editing his review. Having made my own criticism of the writing in Mr. Marsh's review, once again I have to say that I really did agree with Mr. Marsh's review of the Lee line of products.
Like you, I first started reloading with a Lee Loader like you described, "the hammer-it-in, hammer-it-out, dip-the-powder, hammer-the-bullet-in set." Unlike you, however, I was not very happy after reloading one box of 30-40 Krags with it. It was in the early 1960s, and I had a friend with an old RCBS A2 press who was teaching me about reloading. I thought I would start cheaply with a Lee Loader kit that cost about $6 at the time. Other than that, all I needed was a pound of 4831 powder, a box of bullets, and a pack of primers to get started. The bullets were less than $5 a hundred, and the powder and primers both cost about 75 cents at the time.
After reloading one box of Krag bullets at my kitchen table, I decided right away that reloading with a Lee Loader was not for me. After I told my buddy about my work experience with the Lee Loader, he got a good laugh and suggested that I might consider buying an RCBS Junior press set instead of the Lee Loader. I was able to return the Lee Loader and apply my $6 toward an RCBS Junior kit that included the press and one set of dies (30-40 Krag) for about $21 at the time. My buddy loaned me his set of Lee dippers to charge my cases until I could afford to buy a scale and powder trickler. Reloading with the Junior press was great, and it wasn't long until I was spending far more money on all kinds of reloading equipment. In fact, the spending money on reloading equipment thing has never stopped in nearly forty years.
I bought my own set of Lee dippers, and I still use them at times to throw a few charges in the scale pan. However, I never had much use for anything else in the Lee line until sometime in the 1980s when I watched a friend use his Lee hand held Auto-Prime device. I tried it, liked it, and bought one right away. I even bought an RCBS hand held primer device when they came out because it was made a lot stronger than the Lee. After using both, however, I still prefer using the Lee Auto-Prime over the RCBS tool. The Lee tool broke after about seven years, but I liked it enough to buy another, and it is still working today.
That is about it for me and Lee stuff, however. I like their dippers and the Auto-Prime tool, but that is it for me. I know lots of folks rave about their Factory Crimp Die, but I have never found any use for it. When I want to crimp a cartridge, my regular dies crimp quite well, thank you. Lee's selling point of being able to crimp a bullet even when there is no cannelure just does not make sense to me. To crimp a bullet where there is no cannelure means you are actually deforming a perfectly good bullet, and I cannot see any sense in doing that. In any case, I prefer to not crimp if there is no need to do so. So, for those reasons, I never got caught up in the whole Factory Crimp Die hoopla.
Your comparison of Lee to the old Herter's outfit also brings back some fond memories. I see what you mean when you mentioned the marketing practices that Herter's used to use. Now that you have mentioned it, they do seem familiar. I would say one thing in Herter's defense, however. I always thought Herter's actually produced a higher quality product than that sold by Lee. I cannot imagine anyone ever breaking some of those massive presses they sold, and their dies were very good as well as cheap. I really liked Herter's products in general and bought a lot of things from them.
Like you, I am also showing some age in talking about Herter's. Oh well, it was a good time, wasn't it?
Best wishes,
Dave Wile