anyone think Ruger would be wise to enter the DI AR-15 market?

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migkillertwo

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My reasoning behind this is thus; Ruger already has a CHF press and has had one for a long time (Their mini-14s are cold hammer forged). I'm thinking that they could undercut a lot of other vendors by selling reasonably-priced AR-15s (700-800$ per unit) that have cold hammer forged barrels.

EDIT: Um...for some reason, some people failed to read "DI" in "DI AR market"

I'm talking about "Direct Impingement" ARs, the SR-556 is a short-stroke piston AR-15
 
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Nothing to be gained in a saturated market. I don't know how anyone could come in and undercut the AR market right now unless they were giving them out free.
 
That's too hard of a market to enter right now especially for a D.I. gun. Their piston SR556 can at least cash in on the people that think piston guns are better.
Now if they got rid of the hughes amendment and brought back the AC-556 I'd be all over it! ;)
 
A lot of people make direct impingement ARs and apparently do it well. If Ruger makes a good piston action AR, they would be wise to do what they have done well with other successful models: concentrate on a good product, and gradually improve it, at a competitive price, without radical flavor of the month changes.
 
I don't see why they wouldn't go DI as well. Honestly, with their volume, they could make a decent rifle and keep in the $700-$800 base model range. The additional parts required to make a DI AR rather than a piston AR wouldn't be much. The real question is would they price their piston rifles out of the market if they offered an affordable DI AR?
 
Probably not wise for them since they're pushing a more expensive piston model. A DI Ruger might eat into SR-556 sales. It would be interesting though - to see what Ruger could offer but I doubt they'd do it since it might really hurt the Mini-14 as well.

With the Mini-14 at the entry level and the SR-556 at twice that I think Ruger would be foolish to introduce a cheap DI AR.
 
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