OK, I'm going to interject some economics here.
I reload 45 acp and 223. I have a Glock 22 and have been thinking about adding some 40S&W dies to my set up and loading some for it to.
At a recent trip to Wally World, I noticed that you can still buy 40 S&W in Blazer Brass for $7.37 for a box of 50. 180 grains JFP. That's about .15 a round with sales tax.
A plated bullet costs a dime, figure .02 for a primer, another penny or so for powder. Never mind your investment in dies, etc. That's only a .02 a round difference without considering brass, your time, dies, the difference in a plated bullet vs jacketed etc. I bought 20 boxes on the spot. Will buy 20 more next week.
Some folks like to badmouth the BB, but it has always run very reliably in my gun. I figure by the time I go through these, I'll have a 2000 rounds of empty brass to reload (like I will be able to find it all!). The CCI brass reloads very well in 45 ACP, I'd expect the same for 40 S&W.
So go check out your local WM. Stock up on BB, hold your nose while you blast through this "inferior" ammo and start looking for some bullet bargains to reload that brass with.
Just my .02.