You folks really don't understand the mindset of Lynn Thompson. He really is the successor, as far as knives are concerned, of P.T. Barnum. Barnum, first and foremost, wanted people to give him money. To make that happen he became the greatest showman on earth, as far as the 19th century is concerned. Barnum's museum, and later his circus, were there to provide money for Barnum, first and foremost, and provide entertainment for the public, second. Barnum provided something for everyone; he was as happy taking a penny from a boy as he was a dollar from a full-grown man; it all went to make him rich. If, occasionally, he advertised something that wasn't quite what it seemed, such as the Fabulous Egress, it was all done in good fun with the hope that the customer would enjoy the experience as much as Barnum did.
Thompson is in the same mold. He first and foremost wants your money. He started out selling little "urban" knives for self-defense, noted and jumped in on the Tanto craze just as it began and milked it for everything he was worth, and since has sold a variety of knives and other tools to people all over the world with no apology. He sells some high-quality knives to this very day, he sells affordable knives that a working man can buy, and he sells cheap knives for people who only value a low price. Something for everyone. He also sells toys for boys: the baseball bats, swords, axes, sjamboks, etc. He's a boy at heart himself and enjoys playing with these toys, and he thinks you will, too. If you want to laugh at him, that's fine also, as long as you're in the store/website looking around, and hopefully spending money. I've bought a few things from Cold Steel here and there; I buy a lot of knives from a lot of folks. It's all either serious tools or not-so-serious toys, and you pay your money and make your choice. If you need a little video of Thompson and his buddies to help you make up your mind, he provides them for almost everything on the website. Salesmanship. Showmanship. It earns him his bread.