OAL is not linear across the board, it changes with the bullet. Some bullets have a longer profile, thus the olgive or where the bullet contacts the lands is going to in a different location from one bullet to the next.
Then there is bullet design, a soft point is going to have a rather inconsistent nose, banged around during shipping, what ever.
To accurate determine distance off the lands, one needs to measure from the olgive.
First make sure you have a piece of brass that drops freely in and out , thatof the chamber by gravity alone. Then I seat a bullet until it just makes contact with the lands. Contact can be determined when chambering the round by hand, not with the bolt. When first contact is found, the cartridge will just barely stick to the lands, but will fall out when you take your finger off the case head and very lightly tap the barrel, or there will be a couple seconds of delay before it falls out when you remove you finger from the case head without tapping on the barrel.
Once you have found .000" to the lands, measure your seating die from the top of the stem to the base of the die. This measurement will only apply to that bullet, so document the die measurement for that bullet part #, that way you won't have to go back through the same process each time you load with that bullet. Now that you know what the die measurement is for that bullet, just adjust the seating stem up or down the number of thousandths jammed, or off the lands you are wanting to shoot.
GS