"if I were to use a 30-30 at relatively close range (less than 25 yards) against a BG, would the result be as deadly as I assume it would be"....
The analysis:
Put one or more 30-30s in/through a deer that is pumped up on fear induced adrenalin and he/she can run a long way.
Put one or more 30-30s in/through an aggressor that is pumped up on drugs and you will want to run a long way.
A general comparison between the 30-30 and the .44 Mag at close ranges are very comparable. Yet the .44 mag is the big daddy of pistols.
IMHO, the 30-30 is more potent than the .44 Mag, better at longer ranges, generally hold more rounds, is not as handy in close quarters.
As stated above in other posts, lighter, more frangible bullets that expand/exploded should limit over penetration. The old 30-30 ain't nut'in to sneeze at.
Close quarters and I follow the old black powder view, 'bigger is better'. Bigger diameter bullet over little skinny ones. Bigger heavier ones over lighter ones. Bigger charges of black powder over lighter ones.
Converting this to smokeless powder. Bigger diameter bullets don't require velocity to expand, make a bigger wound path. For these purposes, penetration is not a big plus, so bigger heavier is not a plus. Smokeless powder isn't measured just by bulk.
A light, expanding bullet that will give up all of it's energies quickly is preferred. For a deer or other game, penetration comes in to play. For a 110 to 220 pound aggressor, expending all energy as soon as possible is a better option. (Pound a bunch of energy into a vest and the guy behind it will know it.)
I spend a bunch of years as a cop worrying with this subject. Oh, for the record, I like my .45 ACPs and 308s and with double and triple taps, the .223s will do.