I guess I'll never understand the mindsets of folks who almost seem to
resent the efforts of a gun/ammunition company that's trying to market a new cartridge.
So what if the "latest and best" doesn't measure up to, let alone match, the ballistics of traditional ones? If a new cartridge infuses new interest in the buying public and results in an economically healthier firearms industry, I'm all for it. If the new cartridge falls on its face (like more than a few of the "older" ones have, sometimes for no good reason-i.e., the .358 Winchester and the .257 Roberts), well, "nothing ventured, nothing gained"...
You can always buy your favorite old standbys, so why the angst? Personally, of the many firearms I own, the "newest" chambering I own is a couple of .40 S&W caliber auto pistols. The rest are what charitably could be called old-timers, from my .22 Hornet to my 45-70 Government. But I would never begrudge a new cartridge offering, no matter how redundant or superfluous it may seem to be. In fact, I
applaud the "cartridge a month" marketing strategy.
I grew up in an era when a neighbor buying a new Studebaker would bring a crowd of curious on-lookers around for a couple of weeks. And a new cartridge was something to talk and read about for months, if not years. I think we truly live in the "golden age" of firearms: a time when you can buy Glocks and retro Smith&Wesson revolvers; AR-15s and Winchester 1886 reproductions; .380 pocket pistols of every persuasion to a glut of .454 Casull/.480 Ruger/.500 Smith&Wesson super magnums-and any and everything in-between.
So I say,
stop the hand-wringing and enjoy the show! I am certain that the day is unfortunately coming when our grandchildren will wistfully recall the day when Grandpa had it all and rue the day when it all came to an end. But what they won't understand is that some of us were whining about having too many cartridges to pick from...