What do you mean no overhead? PSA has several brick and mortar storefronts. Retailers have to price for their anticipated next purchase. As we have seen recently from several videos, Federal/Remington (Vista) announced a 15% increase on their products, on top of other recent increases.
Where does Dunams or any large retailer get their ammo? Where does the small gun shop get their ammo? No, that is not the bottom line. Have you ever owned and run a small gun shop? So tell me where do the large retailers get ammo and where does the small business get ammo?
Part of the mechanism for restoring balance in the system is what I call pain threshold pricing. If Dunham's gets a few pallets and sets the boxes on the shelf, it will all be gone in short order, and most will go to greedy folks intent on capitalizing on the distress of others. Limiting quantities helps, but then friends and family are drafted to aid and abet the greedy ones. Instead, at some point suppliers, wholesalers and retailers move the prices up to take much of the profit out of flipping, to put the brakes on demand and extinguish the flames. Then, we get yipping about high prices, which we interpret to mean "I should have stocked up when prices were better." It's OK, we have all had a learning experience in ammo prices, but it does no good to look for targets of opportunity when you have no ammo.
