It was a sales pitch. I wish I was making money from my endorsement but I am not a pro. They are awesome. I'd love everyone to try them. If you are happy with "Well established" bullets that is good. Competition is also good. New and better technologies and designs are also good. Value is partly determined by performance and I was damn convinced of that shooting their 416 bullets from almost 1,000 yards and easily able to shoot a target about 3.5" in diameter. Yes these are not cheap plinking bullets thats for sure. Maybe ask some people over on long range hunting forum about them or snipers hide. A few well experienced types there having good success with them. Whatever gets you the best groups is what matters in competition shooting not saving 50 cents a bullet. If you are happy with what you have that is a good thing. If you want better I think these are worth a try. Don't knock them till you try them. You might be surprised.