RussellC I saw an area gun dealer fall into this trap. He had his store located at one end of the shopping strip. He was well known as one of the most reasonable priced guys around, usually giving better prices than the police discount, according to several officers I know. Well, he changed up his business and keeps no firearms on hand, just an office you make an appointment with and orders the gun. He relocated to the other end of the shopping center, now just an office.
A good friend of mine was buying a gun online, and was using him to do the transfer, as he is the cheapest around at 20 bucks. The place he bought it from balked as his FFL stated the address at the other end of the strip! Other shippers havent even noticed!