I was thinking of a general purpose rifle if their really is such a thing.
Any decent-quality rifle chambered in a medium bore, non-magnum calibre such as .270, 7x57, 7-08, .280, .308, or .30/06 will come pretty close to being a 'general purpose' rifle.
Affinity for one action type vs. others - Open to what I find.
Bolt-actions tend to be the most accurate, but semi-autos (e.g., Browning's BAR) and well-designed lever actions can shoot well enough for practical purposes. Single shots like the TC Encore and the Ruger No. 1 are also fine. Choose whatever type appeals to you the most.
I don't trust sale people as I feel they are there to make a sale, sort of like a car salesman. So that is why I asked and then I can check out the suggestions to see if they work for me.
Some people like, and some people hate,
this website. The proprietor makes a big deal out of the fact that he is not selling anything and (unlike the gun magazines) is not influenced by advertising revenue. So, you might want to check it out.
Two books that are now somewhat dated but provide good commonsense advice are as follows:
Jack O'Connor,
The Hunting Rifle (1970)
Jim Carmichael,
The Modern Rifle (1975)
Layne Simpson's
Rifles and Cartridges for Large Game (2003) could be worth checking out. I have not read that book and am not personally familiar with its contents.
Budget - Open to what is reasonable based on what I find, I don't want the most expensive golf clubs, but don't want the cheapest either. Get what you pay for.
Buying secondhand is one way to stretch your dollar. Most firearms are not shot very much, and it is possible to find some good bargains.
Don't want to buy something and find out that I should have bought something else.... The more info I get the more I can make an informed decision and not have buyer regret later.
Don't worry too much about that. Human nature being what it is, your subconscious will do an excellent job of manufacturing
ex post facto rationales for whatever choice you make.
Affinity for traditional wood/blued vs. others - I like wood but appreciate other material that doesn't show wear, haven't given much thought blued or not.
Stainless is more 'modern' and is certainly desireable for certain applications (i.e., hunting in very wet climates). On the other hand it is typically shinier than a blued finish (undesireable for hunting), usually costs a bit more, and looks 'industrial'.
For most purposes, it doesn't make much difference. Stainless is fine, but if you are prepared to spend a bit of time keeping your rifle clean and oiled, a blued firearm will last several lifetimes.