I used to collect them. How I find it works is you have these levels
1. Complete chinese garbage
2. Decent entry level chinese stuff
3. Higher level chinese stuff and sometimes sold as the cheaper models in known names like Leupold, Athlon, Vortex, even Kowa has a chinese made model these days at the low end. Some scopes at this level and level two will actually be sold to different manufacturers under their badge but are the same scope. These will suit most casual target shooters and game spotters in my opinion.
4. Japanese regular stuff. Either Japanese brands like Nikon or Pentax( probably my pick for economical but great scopes) or where a Japanese factory makes a higher tier model for well known brand. Eg Athlon, vortex , Opticron and Leupold have both chinese made and Japanese made scopes in their line-up. At 'Jap' level you can get as good durability and quality as any scope in the world and almost as clear optics as the top names for a fraction the price.
5. The big scope names, Kowa, Ziess, Lieca etc. This level is the top of the food chain but in my opinion is only slightly better than tlevel 4, a couple times more expensive and in my opinion unless you are a high level photographer or bird watcher not really necessary for the money.
What I own is a Pentax 65ED and 80ED in the level 4 aka Japanese made. World famous scopes amongst spotters and bird watchers and have been around forever and only a few hundred bucks. The 80ED is a bit big for packing on a hunt but the Pentax 65ED is ultra compact and fights out of its weight division. They also have the advantage of non fixed eyepieces. aka being able to use astronomical eyepieces so you can swap out a vast range of options to them.
I also have Leupold Ventana older style which sits around level 2 and 3. Its one of Luepolds china-scopes, optics fairly ok, durability good, fine for spotting targets and cheap.
In summary, if you want decent without breaking the bank, look to level 3 for a few hundred bucks.
If you want something a bit nicer generally with Jap quality, $500+ should get you some options in Level 4