"To appeal to the women, we have developed the “Lady" – a special Bushmaster featuring a one-of-a-kind pattern reminiscent of what the company chairman has seen on designer handbags. Add to that the bright touches of nickel plating on some receiver controls and pins, a chrome plated bolt carrier, and a comfortable rubber recoil pad color-coordinated to match the rifle’s decorative pattern"
***? Are we selling rifles or did I miss something? Oh well, when this marketing plan fails, I'm sure we'll suddenly see the emergence of a "Lightweight Bushmaster Desert Camo with Bling Bling"....
My money may be going towards a BAR-10, so all the luck to Bushmaster with this one.