If it really is pure lead, it's a great price. I'd get a bunch of it, and you can prob'ly trade it off pound-for-pound for linotype, which makes fine bullets. The only folks I know of that cast pure lead are blackpowder enthusiasts, and they're all touched in the head from breathing the fumes anyway. If you really want to cast it, as you've noted, you need to alloy it with tin and/or antimony. The linotype is high enough in those that you can prob'ly mix lead and linotype 50:50 and get decent bullets for low velocity applications.