Cerberus (owner of Remington) buys Marlin, too. (merged threads)

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I don't see how operating all these companies as seperate entities provides any real benefit.
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I'll repeat what I believe is their motive. Saving on advertising isn't a reason, some savings on management costs is some. Real benefits accrue from shared R&D as well as pooling manufacturing. The biggest bang, however, is being a "full line offering" to M&P...see below:

They are putting together a group of companies with the R&D and manufacturing capabilities to compete in the Police and Military sectors, then spill over into the consumer segments. Remember, "Homeland Security" is a growth sector right now with every agency and mall ninja wanting to upgrade their toys.

They already have their duty rifle (Bushmaster and DPMS), precision rifle (Remington and DPMS) and shotgun (Remington) components, along with the R&D (Cobb). Marlin will give them additional manufacturing as well as an outlet along with Remington for "mainstream" products. I'd look for them to make a pistol manufacturer acquisition pretty soon. My bet would be on Springfield Armory (gives them 1911s, plastic fantastic XD as well as the M1A for punch).
 
i dont think i like the sounds of this. we will see if marlin quality can continue at its current level....

on the other hand, having a multi-billion dollar compnay on our side to fight the anti's doesnt sound so bad.
 
on the other hand, having a multi-billion dollar compnay on our side to fight the anti's doesnt sound so bad.
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Make that "a multi-billion dollar company with a strong interest in continued civilian AR-15 sales."
 
The Kennas have had a long run and I wish them continued success.

"The story is told that the auction of the old Marlin Firearms operation in 1924 was attended by several curious children, a small dog and a lawyer named Frank Kenna. Kenna bid $100 and the properties were his – along with a $100,000 mortgage. The Marlin Firearms Company has been owned and run by the Kennas ever since, and has seen constant change and improvements."




And bring back the Mountie.
 
I am not terribly worried at this point. Marlin makes some fine guns, and it's primary strength lies in heavy lever guns, so it isn't going to compete directly with Remington's product lines. At least not to any great extent.

Marlin's shotguns aren't going to be an issue either. The market is still big enough for both companies.

Cerberus may own them both, but maybe they are looking to study Marlin's success and transfer some of that to Remington.
 
Looking at the roll of all the companies that Cerberus has a stake in, I feel a little disconcerted.
My word, this Feinberg fellow sounds like a mover and a shaker. One of those quiet tycoons that shuns any attention. But definitely not afraid to throw his weight around.

I am wondering why would Marlin make this move? Perhaps sales of its venerable lever-action rifles have been flat and it wants a corporate parent to lean on?
How does this bode for other industry manufacturing conglomerates and their subsidiaries?
Now I am fantasizing what a merger between Ruger and Smith and Wesson would mean. Instant control of fifty percent of the handgun market. At least.
 
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I'd look for them to make a pistol manufacturer acquisition pretty soon. My bet would be on Springfield Armory (gives them 1911s, plastic fantastic XD as well as the M1A for punch).
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Fifty bucks says Smith & Wesson is next, if Cereberus decides a handgun company is next. Look at the stock prices, S&W is in the toilet. Cereberus likes to buy mismanaged companies with stock problems. Perfect fit.
 
There's one possible huge upside to this for those of us who like quality guns for good prices.


Think of the notable products the combined companies can dump!

The 770, 798, 799, 5, 597, the Baikals, the Italian "Premiers", NEF's Chinese knockoffs and the imported "LC Smiths". I wouldn't miss any of them; the imports that are worthwhile can and will be imported under their real names again, at a better price.

WRT lever gun sales, I think the new Hornady ammo has led to a surge in new interest, if what I see at the range and at the shop is any indication.

Another potential upside: Marlin's president will remain in his position. We'll see.
 
ah, the old private equity pumpndump. :eek:

well, if the ceo of cerberus is a gun nut, that's a Good Thing.

if he understands firearms and the law-abiding people who buy them, then that's a Good Thing.

too bad LBO financing has dried up ... Sturm Ruger and S&W would have been interesting takeout candidates. :neener:
 
We'll probably start seeing Russian made Marlin leveractions pretty soon.

Does Marlin handle the L C Smith brand double barrel?
If so there'll probably be a Baikal L C Smith clone in the offing.
 
I can only hope that this merger makes it possible to finally get that walnut-stocked, octagon-barreled ar-15 that I always wanted!!

Maybe they'll introduce a new version of the Nylon 66 with an image of a squirrel in the grip!! (Like the old Model 60 Marlins)

Perhaps they'll start making Marlin 336's with plastic levers

The only really good thing that I could think of immediately would be that Remington might start offering some decent .22 rifles again (that are affordable). Their current offering goes for over $300.
 
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Perhaps they'll start making Marlin 336's with plastic levers
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My thought, too. Ugly thought. They'll want $599 for them, too. And they'll have to be press-checkered.

The Cusom Shop 336, for $1799, will be essentially the current 336C.
 
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