+2, I meant to comment on the Bushnell and forgot all about it. I had a Bushnell Elite 3200, but it was the 5-15x40 not the 3-9x40. The glass was good, and very comparable to the Burris FFII. I know they aren't fully multi coated, like the FFII, but there wasn't much of a difference. I was impressed comparing the two side by side. Then I mounted it, and all of my being impressed quickly went away. This thing very much showed that it was still a Bushnell. It tracked horribly, and the adjustments weren't accurate at all. Since it was on a rifle that I was adjusting the scope fairly often, it didn't work for me at all. If it was going on a rifle where you set the scope and never touched it again, it'd most likely be fine.
I also had another 3200 Elite but this time it was the 10x tactical. It was better, and the tracking seemed accurate, but on this one the glass just didn't seem that great. It was good, no doubt, but it wasn't comparable to the Burris FFII like I felt the 5-15 I got was. I ended up selling both of them, and I honestly don't miss them.
I will also say that 90% of the people I've talked to or heard from that have dealt with Bushnells customer service have nothing good to say. It seems like if you have a problem, more often than not they tell you the tube is bent, or you caused the damage and then tell you they can't repair it, but they conviently offer to sell you a new one at a discount. This is not the kind of customer service that I want, or want anyone else to deal with. This is the biggest thing that sways me away from them. These stories greatly out number the ones of people having a good experience.
Here is an older thread, but it's great to read and compares many of these scopes.
http://opticstalk.com/inexpensive-scope-comparison_topic21176.html
I've also found on this site, and one other hunting site I'm on, you get lots of Leupold recommendations as that's all people are willing to try, and they often aren't open to other brands. However, if you go a site like Snipers Hide, or Optics Talk, where people are actually open to trying various scopes, and use them and test them for more than just sighting them in and never touching them again, and you will find that Leupold doesn't have a big following at all. They just are selling scopes that would have been great in the early 90's, but are no where near where the competition is in this day and age.