I like the fact that Cold Steel at least does “proof testing” of their knives. Now you may not agree that the test is valid, or even intelligent, but no one else does this. I have never seen any competing company hang 100 pounds of weight on the end of one of their folders.
Cold Steel makes good knives. If you shop around, you can get decent prices.
It is difficult to understand why small groups of malcontents become rabid haters of a product. Cold Steel has a very dedicated group of haters on Blade Forums. Say one thing nice about Cold Steel and you will get pilloried. Their arguments are full of emotion, hate, with broad sweeping attacks. These guys make Cold Steel their whipping boy for jobs moving to China, patent law, the unfairness of life, etc.
They have got it down to a practiced art form.
Cold Steel makes knives that people buy. Lynn Thompson has built that company from almost nothing to one of the biggest brands in the US. He has done so by offering value commensurate with price. The more you pay, the more you get. I like the fact the catalog has a wide spectrum of knives, goes from decent hunting knives, to pole axes.
Have a bunch of Cold Steel knives. Am happy with them.