Well Richard Lee is not shy about promoting his equipment as the best and most innovative. But as noted, the man is passionate about what he does and communicates a lot of enthusiasm.
positive features...
1. a LOT of load data (though much of it is available free on line)
2. loads are ordered from fastest velocity to slowest.
3. the chapter on developing loads for cast bullets and correlating the desired chamber pressure to cast bullet hardness is (imho) very good.
4. loads are posted with Auto-Disk sizes, and though you'll likely have to go one size larger to get the desired weight, this is handy for guys dropping powder with an Auto-disk.
5. loads are published for some popular plated bullets, but not many.
6. All the profits from the 2nd addition go to charities. The book is really Mr. Lee's gift back to the shooting community.
negative features....
1. I think Mr. Lee must have written the book at his home office using MS Word and not bothered to hire a professional editor. I found a few paragraphs that after re-reading several times, I still wasn't sure I understood his point exaclty.
2. the load data does not give any primer info. Even with mag. loads, they don't specify whether mag. primers were used or not. This is a problem when you use a powder like 2400 that is known to not require mag. primers.
3. the load data largely consists of re-publishing other manufacturer's loads that are available elsewhere.
4. there are no articles for each cartridge that give historical or industry data.
Summary....
Is it worth the $14 to put this book on your shelf? YES
Is this the only load manual you will ever need? NO
Does Mr. Lee go over the top cheering for his products? YES
Does Mr. Lee know 100X more about reloading than I do? YES
OBTW.... I use many Lee products and could have never afforded to get into reloading had they not been available.