The shock proof Rolex movement allows it to handle severe recoil with ease--making it popular with many waterborne Spec Ops teams, including SAS, throughout the later half of the twentith century. Hence, it's a great shooting accessory relative to many other mechanical watches.
It also allows me to make the most out of my quick lunch hour shooting sessions.
True, a Timex Ironman would also tell time and survive recoil, but it would be as satisfying as shooting a Glock when you have a Heinie 1911 available.
I suppose Juggler's 'vette would be a shooting accessory too if he shot from it/at it or drove it to the range.