If you check the Franchi web site, the MSRP is $899 to $1199 depending the grade.
Remember the Franchi is a special gun, very light and fast handling. Many that have them just won't part with the gun.
I drove almost three hours to have a new set of stocks fitted to a Ithaca by the factory. Worth every mile. And yes I would drive 1 1/2 hours for a gun I really wanted!