Has anyone else seen this? Is it real?

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Yes, it's real. It's causing all sorts of headaches with youth shooting sports here. It almost certainly will be struck down, but lord knows how long it will take.
 
See https://trackbill.com/bill/california-assembly-bill-2571-firearms-advertising-to-minors/2230763/

One Summary:
Although described by Gov. Newsom and supporters as a prohibition on marketing the sale of firearms to youth, the new law goes well beyond direct advertising to include any marketing activity involving firearms and firearm accessories. This includes not only the purchase of firearms, but lawful use. The law’s broad terms also prohibit marketing hunter education, school-sponsored firearms teams, youth hunts, youth camps that include firearms training and even short seminars or “how to” events. The law is so broadly written that it bans social media, leaflets or flyers, videos, magazine articles or any other communication that showcases or illustrates the use of firearms by youth
- from https://www.deeranddeerhunting.com/...nia-law-will-decimate-youth-firearms-training
 
Real, and also new. Needs more lawyers to weigh in, time to tell.

I am sure there are pitfalls not yet realized and ALSO that some people are over-reacting, and the truth will come out, or it'll be challenged in court and killed or highly curtailed.

If this impacts you professionally: Talk to your lawyers. Avoid bumping into but: don't panic and do things like some have such as throw up your arms, close entire orgs.
 
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