The NRA is a mixed bag. They do some things great, and some things extremely poor. There is room for improvement.
I'm an NRA member(since 99 - 3 year, now EPL) working on a life membership(Easy Pay Life). Unfortunatly, I couldn't vote in the Board Elections. I'm looking at making a run in a few years, if I think I can pull it off. I have some campaign experience.
GOOD:
1. The 800 lb gorilla.
2. Knows how to get bills passed.
3. Can be the best friend around election time.
4. WINS.
5. Excellent training.
6. Can play the PR game very well. Wayne LaPierre is an excellent person for the talk-show circut. Represents our side well. Charlton Heston(Yes, I know is anti-gun past in 68) was a great speaker for the rallies. Ted Nugent does his part very well firing up the troops.
BAD
1. The 800 lb gorilla.
2. Some NRA reps on state level play games on endorsements. I know this firsthand. This is one of the WORST things they do. Mike Hanley(A bonifide GUN GRABBER) was given an A? He wasn't endorsed, but c'mon.
3. Wishy-Washy. Not aggressive enough. I don't expect overaggressiveness, but there's a time to fire.
4. Steps on other orgs toes, especially on the STATE level. This is the worst think that they do.
5. Oftentimes too REACTIVE, not PROACTIVE.
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The NRA is the best we got numberswise, and SAF is the best "pound for poind' we have. We need them both.
Now, I want to fix the bad with the NRA, especially with their state level crap with a couple of their deputy reps. Where's the plan. I'd love to see a Jim March run.
How can we get the 69, 234 votes required to win?
How I would do it?
1. Post candidacy online - webpage, email address for questions, etc. Call it "Joe Smith for NRA Board of Directors". List the credentials and platform there. Honest and Open.
2. Post candidacy on gun message boards, conservative political boards, libertarian political boards, and even liberal boards if pro-gun views are allowed there. Ones interested in the issue are more likely to vote.
3. Go to pro-gun rallies and shooting matches. Go to events like the Gun Rights Policy Conference, Camp Perry, the machine gun shoot in Kentucky(Damn! forgot the name), etc. The die hards vote.
4. Set up booths at gunshows accross the country. It's smaller numbers, but not everyone is online.
It may work, it may not work, but that would be my plan.