Luchtaine
Member
Here are the main points of what I found. Sorry I was so slow for those of you that wanted to know what my numbers meant. Hrmm my tables wouldn't copy over... Well for those of you who were involved, I know you probably forgot the numbers.
The survey was collected on Thehighroad.org, a forum dedicated to responsible gun ownership. Making the pool of respondents gun owners and other interested parties primarily. This bias can be seen in that when asked if interested or interested in buy. The primary answer was yes to everything.
The initial two questions were designed to give an idea of how much interest and purchase intent existed in the sample. As can be seen above, all three product categories had roughly 50% of respondents expressing both interest and purchase intent. The Sporter rifles posting the strongest numbers. With the growth of target shooting this is really not a surprising result.
Ballistic ally speaking caliber was what most respondents felt very strongly about. While this is not conclusive result it helps refine further research into the subject. Discovering where preference lies would be the next logical step here. Since caliber is a limiting factor on weight, and weight to an extent a limit on velocity. The most attention should be given to what calibers are preferred.
Of the manufacturer's listed opinions were some what varied. The biggest surprise here is that Remington and HK fared the worst. HK received the most less than neutral ratings. Further research into what HK is doing wrong in customer's eyes would be helpful. Barrett was of particular interest in this research and posted the highest favorable perception among listed manufacturers. Among those that were listed in the other category perception was high, which is to be expected for the respondent taking the effort to write in a name. The odd part was that respondents took the time to put in negative ratings for their write ins. Written in manufacturers included: Smith and Wesson, Winchester, Mossberg, Hi-Point, Marlin, Ruger, Century International Arms, LMT, Noveska, BCM, Colt, and Springfield. Winchester, Ruger, Smith and Wesson and Marlin were the most common.
The question of how respondents felt regarding large caliber rifles is encouraging for manufacturers like Barrett. 28 of the 53 respondents were positive regarding large caliber arms. 13 or about 25% showed that they felt rifles of this category were “must haves.”
Like wise when asked about their experience with large caliber rifles. Respondents found the experience more enjoyable than not. The responses to these two questions indicate that the large caliber rifle is in fact a viable product. Barrett's continued existence is of course also a testament to this.
Question 7 can basically be broken down into a hand full of categories, Hunting, Defense, wants, Recreation (target shooting), Marksmanship programs (CMP), higher defense (constitutional liberty), and SHTF. The **** hits the fan (SHTF) scenario, refers to violent civil unrest, which would also fall into the self defense category.. Many gave multiple reasons showing that a rifle with some versatility may be appealing.
The sample was 100% Male. Some additional research, needs to be conducted to find where female gun owners / enthusiasts can be reached. They do exist they are just harder to find.
Respondent's ages were pretty evenly dispersed. However, encouragingly younger respondents were slightly more common than older. This is an encouraging sign for the fire arms industry, since it could indicate that the customer base is still growing and not just aging. In this particular context though it is important to note the survey was conducted online, and is biased toward a younger crowd, young gun owners are present though.
Household income of respondents is fairly well distributed across all ranges except $25,000 to $49,999 is the strongest segment.
My main point really came down to the REC-7 being a good addition to Barrett's product line. Hence my interest in large caliber rifles. I was primarily examining Barrett's product line. Their prices remain high but their overall perception seems to be good. So the next question would be are their prices justified but that wasn't part of my project
.
The survey was collected on Thehighroad.org, a forum dedicated to responsible gun ownership. Making the pool of respondents gun owners and other interested parties primarily. This bias can be seen in that when asked if interested or interested in buy. The primary answer was yes to everything.
The initial two questions were designed to give an idea of how much interest and purchase intent existed in the sample. As can be seen above, all three product categories had roughly 50% of respondents expressing both interest and purchase intent. The Sporter rifles posting the strongest numbers. With the growth of target shooting this is really not a surprising result.
Ballistic ally speaking caliber was what most respondents felt very strongly about. While this is not conclusive result it helps refine further research into the subject. Discovering where preference lies would be the next logical step here. Since caliber is a limiting factor on weight, and weight to an extent a limit on velocity. The most attention should be given to what calibers are preferred.
Of the manufacturer's listed opinions were some what varied. The biggest surprise here is that Remington and HK fared the worst. HK received the most less than neutral ratings. Further research into what HK is doing wrong in customer's eyes would be helpful. Barrett was of particular interest in this research and posted the highest favorable perception among listed manufacturers. Among those that were listed in the other category perception was high, which is to be expected for the respondent taking the effort to write in a name. The odd part was that respondents took the time to put in negative ratings for their write ins. Written in manufacturers included: Smith and Wesson, Winchester, Mossberg, Hi-Point, Marlin, Ruger, Century International Arms, LMT, Noveska, BCM, Colt, and Springfield. Winchester, Ruger, Smith and Wesson and Marlin were the most common.
The question of how respondents felt regarding large caliber rifles is encouraging for manufacturers like Barrett. 28 of the 53 respondents were positive regarding large caliber arms. 13 or about 25% showed that they felt rifles of this category were “must haves.”
Like wise when asked about their experience with large caliber rifles. Respondents found the experience more enjoyable than not. The responses to these two questions indicate that the large caliber rifle is in fact a viable product. Barrett's continued existence is of course also a testament to this.
Question 7 can basically be broken down into a hand full of categories, Hunting, Defense, wants, Recreation (target shooting), Marksmanship programs (CMP), higher defense (constitutional liberty), and SHTF. The **** hits the fan (SHTF) scenario, refers to violent civil unrest, which would also fall into the self defense category.. Many gave multiple reasons showing that a rifle with some versatility may be appealing.
The sample was 100% Male. Some additional research, needs to be conducted to find where female gun owners / enthusiasts can be reached. They do exist they are just harder to find.
Respondent's ages were pretty evenly dispersed. However, encouragingly younger respondents were slightly more common than older. This is an encouraging sign for the fire arms industry, since it could indicate that the customer base is still growing and not just aging. In this particular context though it is important to note the survey was conducted online, and is biased toward a younger crowd, young gun owners are present though.
Household income of respondents is fairly well distributed across all ranges except $25,000 to $49,999 is the strongest segment.
My main point really came down to the REC-7 being a good addition to Barrett's product line. Hence my interest in large caliber rifles. I was primarily examining Barrett's product line. Their prices remain high but their overall perception seems to be good. So the next question would be are their prices justified but that wasn't part of my project
.
