http://www.ammoland.com/2017/01/rem...0_6f6fac3eaa-b8c97d1b2c-7170233#axzz4WJAhNfW9
HUNTSVILLE, Ala. -(Ammoland.com)- Remington Outdoor Company is pleased to announce today that Buck Knives is now the official licensee of Remington cutlery.
“The team at Remington Arms Co. is humbled by the opportunity to partner with an industry icon like Buck Knives. The history, quality and American tradition of Buck Knives is deeply engrained in the minds of sportsmen and sportswomen everywhere,” said Jordan Davis, VP of Marketing & Business Development of Remington. “We are excited to have our name associated with such quality cutlery, and look forward to a great partnership with Buck over the years to come. We know and trust the folks at Buck will do great things with the Remington brand as part of their portfolio of exceptional products.”
This brings several questions to mind. Why would Remington license their brand to Buck instead of contract Buck to make knives for them since Remington is a much bigger company with valuable brand recognition. Why would CJ decide to pay the money to Remington to make a Remington brand line at Buck? The obvious answers are that they can make more money doing it this way than having Buck make the knives for Remington than to do what S&W did and buy Taylor outright. But I'm puzzled the numbers are that good for either company to do this.