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Is Tactical the JDM/Type-R/Euro for the gun world?

Discussion in 'General Gun Discussions' started by raubvogel, Feb 16, 2012.

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  1. raubvogel

    raubvogel Member

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    I see a lot of companies' websites, catalogs, and magazines with everything tactical: tactical handles, tactical bipods, tactical boots, tactical goggles, tactical pencils, shirts, and underwear. Well, what they really mean?

    Is it just me or the word "tactical" is just being used to imply "hey, if you are really cool and badass, this is the item you should be getting!" And charging more?

    You know, kinda like JDM and Euro spec, and Type-R. Or a combination of all three...
     
  2. Sgt_R

    Sgt_R Member

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    A lot of JDM/Euro spec parts are more performance oriented than their American market counterparts (higher output engines, stiffer suspension tuning, etc.). Similarly, many so-called "tactical" products are higher performance varients of traditional equipment.

    A lot of it is just marketing hype though. Many "tactical" products make just about as much sense as a JDM spec Type-R badge on an '89 Civic DX...

    R
     
    Last edited: Feb 16, 2012
  3. Loosedhorse

    Loosedhorse member

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    Nostalgia

    I remember when "tactical" just meant black. Now, tactical can be black, "coyote" (nothing is khaki, anymore), or "dig-cam."

    Real-Tree camo, by contrast, is completely non-tactical, and operators (like me) simply won't touch it.

    :D
     
  4. Sgt_R

    Sgt_R Member

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    I know you're joking, but this kind of thinking extends into the .mil community as well (where they are, unfortunately, not joking in the slightest). See also: Multicam, which out-tested the competition back in '04, but ultimately lost out to ACU and ABU patterns. It just didn't look as cool as those new "digital" patterns, don't ya' know.

    And yeah, depending on what part of the country you live in, Realtree & Mossy Oak pretty much kill every "tactical" pattern (including Multicam, though it does better than the others) for the kinds of terrain that are actually found in North America. But don't try telling that to the mall ninja crowd. ;)

    R
     
  5. mgmorden

    mgmorden Member

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    Not to mention looking much better. Around where I'm at, "dress camo" isn't an unheard of concept :), and just for going out and about the hunting patterns just look a lot better. Being that most of my hunting is waterfowl, the majority of my camo are marsh patterns (Advantage Wetlands or Mossy Oak Shadowgrass) which I really like the look of :). Neither is very "tactical" though.
     
  6. Cesiumsponge

    Cesiumsponge Member

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    Didn't you get the memo? Tactical is out. Zombie is the new tactical.

    All kidding aside, companies need to sell products. This bleedover into the civilian market is just a trend to drum up sales. They're just catchy words. Let the product do the talking, not how flashy the full-page glossies are.
     
  7. mortablunt

    mortablunt Member

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    Tactical is the premium made up version of a product. Think of an AR-15 as a Porsche. The base model is the Boxster. The upmarket version is the Caiman. The tactical is the 911.
     
  8. Sgt_R

    Sgt_R Member

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    Remember, even the lowly Boxster is still more car than most drivers need. ;)

    R
     
  9. mortablunt

    mortablunt Member

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    And just like a Porsche, most shooters are not skilled to get all the performance out of an AR-15.
     
  10. Beagle-zebub

    Beagle-zebub Member

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    Hold on, the Cayman is just the hardtop version of the Boxster.
     
  11. hso

    hso Moderator Staff Member

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    Give that man a tactical cigar!

    tacticool.jpg

    Tactical became tactikewl became tactifool.

    08e3b82b.policestuff_2194_565942715.650x650_q85.png
     
  12. firesky101

    firesky101 Member

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    Darn you and your screen cap hso. I started double clicking stuff to try to get a decent rifle.:D
     
  13. Owen Sparks

    Owen Sparks member

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    I am old enough to remember when everything had to be a "Magnum" in the wake of the Dirty Harry movies.
     
  14. taliv

    taliv Moderator

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    bad product marketing aside...

    what word would you suggest we use to replace 'tactical' in the classic definition of the word for every day conversation?

    and how long do you think it would take before that word was co-opted by marketers?

    do you think you will be able to survive this vicious cycle without professional counseling?


    should we be more politically correct?
     
  15. Autopistola

    Autopistola Member

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    Seems like a good anology to me.

    Just as the tuner is looking to make the car unique, better handling, braking, acceleration, etc., the tactical crowd is (hopefully) trying to make their gun shoot better, more accurate, more ergonomic and more adaptive to whatever their needs.
     
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